As We Like It

Beer promotional film. "Sparkling, golden, pure, refreshing, a beverage as old as history." Summary: This film is a promotional defense of the American beer and ale industry, presenting brewing as both an ancient tradition and a modern, scientifically controlled business. It traces beer’s history from the Babylonians, Egyptians, Romans, Anglo-Saxon monks, Pilgrims, and early American taverns to contemporary breweries using clean facilities, laboratory testing, and modern equipment. The film emphasizes the brewing industry’s economic importance, including jobs, farm purchases, byproducts such as cattle feed and vitamin-rich brewer’s yeast, and major tax contributions to schools, highways, and government services. It then focuses on distributors, retailers, and tavern owners, arguing that they represent the public face of the brewing industry and must protect product quality, maintain cleanliness, observe laws, practice friendliness, support servicemen, and act as good citizens in their communities. The film concludes by warning that mistakes could fuel renewed prohibition efforts, while responsible beer service supports “gracious living,” American freedom, and the national economy. Keywords: beer; ale; brewing industry; American brewing; beer history; Babylonians; Egyptians; Romans; Anglo-Saxon monks; Pilgrims; taverns; American taverns; colonial America; modern brewery; brewery laboratory; food chemistry; fermentation; malted grains; barley; wheat; corn; rice; hops; soybeans; farm products; agriculture; cattle feed; spent grain; brewer’s yeast; vitamin B complex; beer bottles; beer cans; draft beer; barrels; beverage industry; food value; cleanliness; quality control; scientific brewing; American economy; industrial employment; brewery workers; distributors; retailers; grocery stores; takeout stores; tavern owners; tavern operation; neighborhood tavern; hospitality; friendliness; servicemen; armed forces; law observance; responsible alcohol sales; good citizenship; Community Chest; March of Dimes; Cancer Fund; Chamber of Commerce; excise taxes; federal taxes; state taxes; schools; highways; government funding; prohibition; anti-prohibition; American freedom; gracious living; mid-century promotional film; industry public relations